The NBC folks have made some errors in the past year, and maybe the writer of this article - "Leno avoids late-night snafu in act" in The Province on January 10, 2010 - is just trying to match them error for error. First is the word effect instead of affect. Then,
it's another homophonic error, featuring peek instead of peak.
Last but not least, no wonder The Jay Leno Show got pulled - the show has not only pulled in under six viewers a night (I had no idea I was in such select company), it's also been hacking up at least one viewer to create fractions.
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