This is the first paragraph of the article ("Facebook user satisfaction plummets, Google+ shines, says survey" on MSN Canada Tech and Gadgets on July 17, 2012) and I don't know how something with the initials ACSI can be shortened to ASCI. But that's how it's done, according to the article's writer. It's written twice more as ASCI and never as the correct ACSI. The underlined American Consumer Satisfaction Index is a link that takes readers to an ACSI page where ACSI is displayed several times in the top third of the screen. Click the image to enlarge it.