how its phrased

ONLINE POLL
Do you take rejection personally?

• Yes
• No
• Depends how its phrased

-- Page 2 of 24 Hours Vancouver, Tuesday May 27 2008

I often see an apostrophe in its when it shouldn't be there; not seeing an apostrophe in its when one should be there is rare. It's likely that several thousand pairs of eyes saw this error, and didn't recognize it as such, therefore it's no wonder it's and its are used haphazardly by so many people.