Foward Facing

I took this picture with my cell phone, hence the poor quality. It's from a packaging label for a baby car seat for sale at Wal-Mart in Tulalip, Washington. However, I don't remember if the brand was Graco or Evenflo. The person(s) responsible for the text clearly weren't facing forward while proofreading.

WHAT ARE CRITIC'S SAYING ABOUT THIS YEAR'S BREAKOUT HIT?

-- Promotional poster at Wal-Mart in Tulalip, WA, USA, on April 1, 2009

An example of when critic's is correct: Where is the critic's jacket? Correct because there is just one critic and the jacket belongs to the critic. An example of when critic's is incorrect: see images. It's a classic case of inserting an apostrophe before an s when writing a plural word. When there is one, it's critic; when there are two or more, it's critics. It's a shame it happened on an otherwise well-designed poster for a great movie.