its not a good idea

[Traffic Services Sgt. Jeff] Redden said he had never seen anything like it. “It goes beyond common sense in saying its not a good idea...Everyone has their right to free speech and protest, but not in that manner.”
-- Four cyclists charged after Gardiner ride on TheStar.com, Saturday May 31 2008

Correction: it's not a good idea. Either Redden pronounced it without the apostrophe or he was misquoted.