Steed Cycles in northern Vancouver

I was confused when I read the above in "The royal treatment" on Yahoo! Canada Lifestyle on December 21, 2009. By "northern Vancouver" does the writer mean downtown? That's as far north as you can go in Vancouver before crossing the bridge to North Vancouver, an entirely different city. A brief online search reveals that Steed Cycles is indeed located in North Vancouver, and that took about fifteen seconds to fact check.